#SebestianShares Weekly Video Newsletter 08

Episode 08, in this episode I break down the different aspects of creating a post with a link in it, and the human and algorithm factors that could impact the reach of such  posts. It's important to understand how our actions are reactions to a post are measured by dwell time and the weightage assigned by LinkedIn to each action we take.

At the time of this writing, the best practice of sharing links on LinkedIn, for both external and internal links, is to share them in the comment section either as a company profile or as you. We can mitigate the risk of the link being overlooked should the post attract a large number of comments, by reminding the readers to look out for the link in the CTA section of the post. Repeated posting of the links as we reply to the comments would definitely help too.