#SebestianShares Weekly Video Newsletter 03

Episode 03, in this episode I talk about how we understand the metrics for our organic content or advertising campaign. In order to optimize our content, we need to be able to understand them properly in the context of how our audience interacts with them. When we make the right deduction of what motivates the action of our audience can we actually make the right adjustment to our content or advertisements and have our messaging land better with our clients.